A LANDLORDS' association has backed the Derby Telegraph's Clean Up Derby campaign and said "criticism is not the answer" to the area's problems.
The city council has also said it will hire more staff to deal with waste problems and develop a "zero tolerance" approach to such issues.
Balwant Bubber, chairman of Peartree and Normanton Landlords' Association, said the answer to Normanton's problems was providing a simple way to deal with waste.
He said: "The fact the council are bringing in one blue bin for paper and cardboard is a great idea.
"The problem we have in this area is that there are more than 30 different languages spoken."
Mr Bubber said: "When new people come from other countries we need to teach them how to do things so we can make our city better.
"We shouldn't be here to criticise immigration policies.
"As citizens we should be doing positive things to understand, accept and live happily together.''
He said the answer to any problem was education. "Without it we can't achieve anything," he added.
Mr Bubber said he was unsettled by criticisms of Eastern European migrants.
He said: "Most of the corner shops and car washes are taken by Eastern European people. They're working very hard.
"If we are blaming these people for our waste problems, we're only addressing one side of things."
Jack Twomey, team leader for the environmental protection department at the council, said it was taking on more staff who would be dedicated to dealing with waste issues.
He said the waste culture in Normanton and Arboretum was "pretty poor" but soon the authority would have more manpower.
Mr Twomey said: "The council is advertising for eight new officers to make up a team of 14 who will be dedicated to working on waste issues.''
He said: "We are developing cards with all the different languages spoken in areas of Derby to show to people how to properly use the bins."
Mr Twomey said waste problems had been a major issue in Normanton for many years.
He said: "I started in October 2011 and before when I worked in South Derbyshire District Council we had around ten prosecutions for fly-tipping.
"These were based on witnesses usually.
"But in Normanton, although all the properties are quite close together and people must see fly-tipping, they're less likely to report it.
"You get zero responses from people. A lot of people don't want to put their name forward, they'd have to appear in court and they don't want to be seen to be snitching.
"I think they're afraid of the repercussions."
Mr Twomey said the best way to tackle the issues in Normanton was to give residents advice and then reinforce this advice with penalty notices.
He said: "There's a pretty poor waste culture in Normanton and Arboretum and it's all about breaking that culture.
"In the past we've been educating people about what to do with their waste but two weeks later we go back to the areas and the situation is as bad. But soon we will have more staff to keep on top of it. Eventually we need to get to zero tolerance."
