The Kia pro_cee'd offers strong build quality, good looks and great after-sales care. Never fancied a Kia? That might well change. Andy Enright reports.
BACKGROUND
Forget what you thought you knew about Kia. For years now, we've seen the company as a plucky trier and patted it on the head with patronising comments along the lines of "a lot of metal for your money". Well, it's now in the big league and this pro_cee'd three-door model is priced accordingly, right up there with mainstream contenders like Vauxhall and Citroen.
This brings with it some harsher judging criteria. The sort of gauche interior design and off-pace emissions that we used to forgive Kia for just won't wash now. In fact, expectations have been raised so high that the pro_cee'd is now a vehicle that needs to be excellent in order to achieve any sort of recognition.
The first pro_cee'd model arrived in 2008 and the second in 2011, so it's clear that this is a car that's had a lot of budget thrown at it. It's a hugely important car for Kia. First impressions suggest it's right on the money.
DRIVING EXPERIENCE
The pro_cee'd's underpinnings won't come as any great surprise. They're basically the same as the cee'd hatchback and buyers get to choose from a 1.6-litre GDi petrol and a 1.6-litre CRDi turbodiesel with Intelligent Stop & Go (ISG). A six-speed manual transmission is standard across the range and Kia's six-speed Dual Clutch Transmission (DCT) gearbox is also available on up-spec petrol versions.
The Flex Steer system provides the driver with the choice of Normal, Comfort or Sport steering modes. The ride and handling are well-judged with a firmish ride quality that's not too different from the poised Volkswagen template.
The petrol engine cranks out 133bhp at 6,300rpm and that's enough to scuttle it to 60mph in 9.5 seconds and on to a top speed of 121mph. Go for the diesel and you get 126bhp at 4,000rpm, which translates to a sprint time of 10.5 seconds and 122mph. There are two trim levels offered with the pro_cee'd, S and SE. The SE versions are a little quicker but quite a lot worse on emissions, so check the specifications carefully.
DESIGN & BUILD
The pro_cee'd is a handsome, wedge-shaped three-door hatch, designed by Europeans for Europeans. Built in Slovenia under the auspices of the Frankfurt-based Kia Motors Europe design team, it features a longer and lower profile than the five-door car, resulting in an edgy, coupe-like shape.
The cabin features a driver-oriented layout to the fascia with quality materials like black piano finishes and chrome splashes on the door handles, instruments and air vents. The pro_cee'd seats five, although it would be tight for three adults in the back. Boot storage is up 380 litres and 1,225 litres with the 60:40 split rear bench folded down.
MARKET & MODEL
There's not too much to instantly differentiate the S and SE models, although the eagle-eyed will spot that the S rides on 16in alloys whereas the SE is supplied with 17in rims. Standard features on the S include one-touch electric windows, electrically-operated, heated and folding door mirrors, cruise control with a speed limiter and steering wheel-mounted controls, reversing sensors and a trip computer.
Go for the SE and you'll also receive exterior door handle illumination, stainless steel door sill plates and pedals, power lumbar seat support for both driver and passenger, automatic dual-zone climate control and automatic rain-sensing wipers with a built-in de-icer function.
The SE also gets a 7-inch touch screen European-wide satellite navigation system with full UK postcode functionality. This screen also doubles up to display the images from the colour reversing camera when the vehicle is in reverse. All this costs a couple of grand above the asking price of an S model, which means that prices range from around £17,500 to almost £21,000.
COST OF OWNERSHIP
Things get a little more complex when it comes to cost of ownership. None of the pro_cee'd models is going to be hugely expensive to run, but there are subtleties to take into account here. The entry-level car is the pro_cee'd S 1.6 Gdi petrol engine, which emits 124g/km CO2 and achieves 52.3mpg. Go for this engine in SE guise and emissions leap to 137g/km and economy drops to 47.1mpg. Then tick the box for the DCT gearbox and things get slightly worse still, at 140g/km and 46.3mpg. All of which is a bit odd, as twin-clutch gearboxes normally improve emissions, economy and performance.
The diesel engine opens with the 100g/km, 74.3mpg S model and although the SE variant shaves a second off that car's sprint to 60mph time, it does so at the expense of efficiency, turning in figures of 112g/km and 65.7mpg. It's still hardly profligate though is it? Used values will continue to be propped up by Kia's excellent warranty arrangement. Buyers get full cover for seven years or 100,000 miles. It's one of the best in the industry, not only for duration but also for a refreshing lack of troublesome clauses. Insurance ratings should also be very reasonable.
SUMMARY
The Kia pro_cee'd seems to be the real deal. It's reasonably priced, extremely well equipped, looks great and is solidly built with an unbeatable after sales package. What more do you want? More power? More speed? Kia will even serve that up with a turbocharged 201bhp pro_cee'd GT model as well, should you so desire. It's tough to see a weak link with this model.
The car the pro_cee'd most closely squares up to is Vauxhall's three-door Astra. Which would I choose? If pressed, I'd throw my lot in with Kia.
CONTACT DETAILS
Burton Kia in Moor Street, Burton (DE14 3SY). For more details, call 0845 415 0660 or visit www. burtonkia.co.uk.
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