MONEY has started to pour in for the Colin Bloomfield Melanoma Appeal in the 24 hours since it was launched.
And scores of well-wishers are wishing the Radio Derby presenter luck in his quest to raise awareness of skin cancer – including Prime Minister David Cameron.
So far, around £4,000 has been raised towards the £45,000 target including money from the radio's Christmas pantomime at Derby Theatre and its carol service at Derby Cathedral.
The money will be used to provide 100 Derbyshire and East Staffordshire schools with sun cream dispensers and information designed to help protect pupils from the sun's harmful UVA rays and the possibility of developing melanoma.
Colin has been battling stage four melanoma for the past 18 months and has agreed to give his name to the appeal, which is being supported by the Derby Telegraph. His condition is currently more stable than it has been for some time.
The appeal is being run in conjunction with Skcin, the national skin cancer charity, which operates the Sun Safe Schools project.
As well as individuals donating money, it is expected that clubs and groups of people will want to adopt the charity and raise money for it in the next few months.
The Rolls-Royce Bikers & Walkers group – which has been raising funds for charity since 1995 and up to November 2014 they had raised approximately £140,000 for local and national charities – is backing the appeal.
The group's funds are raised by cycle rides from Rolls-Royce D Site to Skegness which is just under 100 miles and involves about 120 riders and also a three-day cycle ride from the Welsh coast to Skegness, which usually includes mountain climbs.Other events include a dog walk, quiz nights and bingo events.
Member Jim Bowles said: "This year is our 20th birthday and we are putting on extra events to celebrate our anniversary. Hopefully, we will raise £20,000 to give to a variety of charities.
"We were very happy to give the Colin Bloomfield Appeal a donation of £500 to get the charity going."
Also deciding to take action and raise money on behalf of Colin's appeal is fellow Radio Derby presenter Sally Pepper, who will be running her first-ever London Marathon in April.
Presenting her programme from Greenwich yesterday, where the race will start in eight weeks' time, Sally confessed she was nervous about the event.
She said: "It will be one of the biggest-ever challenges I have ever faced but as it is my 40th birthday shortly, I feel that if I don't do it now, I never will."
Sally started running last year and said the idea for the appeal came largely after she suggested running the London Marathon for a charity of his choice.
She said: "From that, we explored the possibility of setting up an appeal in his name and yesterday it was officially launched.
"I think I will make the distance and I want to cross the finish line, thinking that I did it for Colin."
The BBC recorded David Cameron wishing Colin well, together with former Rams footballer Robbie Savage and boxer Carl Froch, in a special video.
Colin said he was very pleased people were getting behind the campaign. He said: "We want to make this area the Sun Safe capital of the East Midlands.
See the video here. * Read more of today's top news stories here. Follow us on Facebook and Twitter