A MOTION is being put before city councillors urging them to back the Telegraph's Clean Up Derby campaign.
The scheme was launched last month to encourage people to take pride in the city and help to make a difference to how it looks.
It has already received support from the Mayor, the Bishop of Derby and several councillors but now a motion is being presented to the council on Wednesday asking for all members to back it.
It is being proposed by Tory councillor Chris Poulter, who believes the Derby Telegraph's campaign is vital to educate people.
The Spondon councillor said: "The budget cuts the council is facing are making things more difficult because they could mean a reduction in cleaning inspectors and road sweeping.
"The Clean Up Derby campaign will encourage people to take pride in their streets and make them think about not dropping litter."
The campaign asks people to tell the Telegraph about areas blighted by litter and fly-tipping, which are then passed to the council for it to tackle.
It has already seen some messy areas cleaned up, including Friar Gate.
Mr Poulter said: "The campaign is highlighting areas of concern from the public and giving the council an opportunity to tackle them in a sensible way.
"It means we are able to actually do something about these issues on a regular basis. It also helps build on community spirit."
The motion calls on the council to support the Clean Up Derby campaign and pledge to work to ensure the city remains attractive, clean and welcoming.
It also asks for councillors to pledge to maintain good levels of cleaning staff and mechanical sweeping.
The council is currently running its own Take Pride in your Street scheme to deep-clean problem roads, including removing graffiti and repairing potholes.
Mr Poulter's motion also asks councillors to support this by planting flowers.
The motion is seconded by Councillor Frank Harwood.
He said: "It would be wrong of me to say I'm not delighted at the campaign.
"Just the other day I was walking behind a youngster who was opening a chocolate bar and just dropped the wrapper on the floor.
"I would like to think young people would have a bit more ownership of their surroundings."
